Hi there, welcome to my portfolio. Here you’ll find a selection of work focused on strengthening brands for the long term — building presence and mental availability — alongside campaigns designed to deliver on short-term goals. Brands need both: fame and sales.
I’m a creative strategist and brand lead with 10+ years of experience building brands, driving growth, and working closely with clients across marketing, PR and communication.
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Coca-Cola, Absolut Vodka, Volvo Cars, Unilever, Tinder, H&M, Göteborg Film Festival, Civilekonomerna, Svenska Spel, Match.com, Samsung, GANT, Abloy, Husqvarna, ESS Group, IDO, Battery Energy Drink, Diesel, Kahlúa, Alcro Beckers, Solid Gear, Nukak, Västkuststiftelsen, Crown Law, Nordic Wellness, Factoringgruppen, Frölunda Torg, Wigroup, Göteborgs Stadsmission, Grand Fitness, Wint, Mohv Mäklarföretaget, Reebok, Frölunda Hockey Club, Babyslide, Hultafors Group, Majblomman Göteborg & Co, Bingolotto, Göteborg Energi, Indiska, Lernia, Aller Media, Nikolaj d'Étoiles.text goes here
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Between 2014 and today, I’ve worked both at agencies and as a freelancer.
ESS Group, Stendahls, Dear Friends, Ogilvy i São Paulo, Damn Good Agency, Jung von Matt i Frankfurt, Satumaa Family Business (now Drama Queen), Hey it’s Enrico Palazzo, McCann i Minneapolis.
GÖTEBORG FILM FESTIVAL
A global PR blockbuster with awards to show for it.
Göteborgs Stadsmission
An heartwarming brand installation.
MOHV MÄKLARFÖRTAGET
From worldwide lockdown chaos to campaign concept.
GRAND FITNESS
The rebrand of a boutique gym.
Västkuststiftelsen
An award-winning outdoor campaign.
ESS GROUP
B2B & B2C newsletter strategy, copy & production.
Volvo Cars
Breathing life into hard steel.
FUKTIONSRÄTT GÖTEBORG
A successful out-of-home stunt.
FRÖLUNDA TORG
A messy Christmas campaign.
ConteNt, RADIO, WEBSITE, META-ads & Prints
Alcro Beckers, Frölunda HC, Wint, Nordic Wellness, Svenska Spel, Match.com
MOHV MÄKLARFÖRETAGET
A slow-tv channel for stressful homebuyers
MOHV MÄKLARFÖRETAGET
A bid-simulator for home buyers.
